Is your blog ready for the new visitors? How will you make your blog easy to use for
the first time visitors? Here are some
important tips to makeover your blog without hiring anyone. Just follow these tips and promote your blog
for the people visiting for the first time.
Let’s begin.
1.
Look at your blog title. What is it telling your readers? If
you are still on a free domain and thinking about moving to self hosted site,
think long and hard about your blog name.
2.
Getting your tagline just right is extremely important. It speaks volumes about
your blog. It tells the first time visitors what is it about and what’s in it
for them. Aim to make it descriptive rather then creative.
3.
Showcase a clutter free design. Install a premium theme to make it look really
professional. You are only looking at one time cost but it will really help
your blog stand out. You can easily tweak things to make your design look
exactly the way you want.
4.
Add a brief author bio and image to your sidebar. This way anyone landing on it
for the first time can see at a glance
who writes it. Again emphasize on why you write this blog.
who writes it. Again emphasize on why you write this blog.
5.
Show your most popular posts on the sidebar. This way your best
content is always available for newcomers.
6.
Place your email sign up form in a prominent position. A top
bar works well. Another good position is to add it to your sidebar. Be careful
that it is above the fold and the reader doesn’t have to scroll down to find
it.
7.
Make it super easy for your readers to contact you. Add a stand alone Contact
Me tab on your main navigation or add this information on your About Me page.
Don’t make readers jump hoops to get in touch with you either.
8.
If you are accepting guest posts, it is a good idea to display your guideless
in an easy to locate position. Think about adding a Write for Us or Guest Post
Guidelines tab on main navigation. If you accept guest posts by invitation
only, say so.
9.
Add links to your Social Media profiles on your sidebar. Be consistent with
your choice of icons.
10.
Work on your About Me page until you are happy with the result. After your home
page, this is the most frequently visited page of your blog. It needs to tell
the visitor who you are, why you are writing this blog and why should they
care. Meaning what makes you qualified to write on this topic. Don’t forget to
add your opt-in form.
11.
Add a subscription form after every post to remind your
readers. Add other relevant plug-ins that will display similar posts.
12.
Add social share buttons at the end of your posts so that people can share them
easily. Don’t add too many to confuse them. Select a few networks that you are
active on yourself so you can respond and keep an eye on what’s happening.
13.
Create your ideal reader profiles. Go into detail and write a few personas.
Make sure you appeal to at least one type of reader when writing your blog
posts.
14.
Headlines can make or break your post. They need to make
somebody curious enough to click on it. Spell out the benefit and try to stay
away from formulaic ones.
15.
Hook your reader in with an irresistible intro. Perhaps make a
startling revelation or share a shocking statistic? Ask a pressing question or
say something totally unexpected.
16.
Make your content screen friendly. Short paragraphs, subheadings, bulleted
lists, images, screen shots and lots of white space. Every single element will
go a long way in making it highly scannable.
17.
Practice the principles of effective communication. Blogging is
much more about writing. Remember to be clear, concise and connect with your
audience.
18.
Add a relevant call to action to your home page (subscription form) or at the
end of your blog posts (Share, comment, link, buy something). Don’t overwhelm
readers with unnecessary choices.
19.
Create ‘linkbait’. Examples of these are round up type posts,
interview posts, long lists — in short, posts that a lot of people would be
interested in linking to. They are excellent ways to build authority and show
off some social proof (tweets, likes, comments, links etc).
20.
Install Reply Me type plugin. This sends an automatic email when you respond to
a comment. The commentator doesn’t have to check any boxes to receive updates.
More over, the person only receives the response and not all the comments in
the thread. They never miss your response and it helps build engagement.
21.
Show that you truly care about your community and always
respond to their questions and any relevant comments.
22.
Offer a freebie to get people to sign up for your newsletter or subscribe to
your blog. Nothing entices anyone than a relevant freebie. This can take a form
of a short report, an ebook or even a link to a video. Make sure you deliver
high value content to get people to sign up.
23.
Add a hire me page if you have any services on sale and list all the details
for easy access. Don’t bury this information.
24.
Place testimonials and raving customer feedback on your site to add credibility
and authority.
25.
Thank your advocates and your biggest supporters. People who always take time
out to comment and share your stuff.
26.
Have fun. Come across as a positive, passionate and fun loving blogger. Don’t
paint a picture of gloom and doom.
There you have it. Go through the
list, make notes and then take action. Keep coming back to it when you need to.
And share it with others so they
can improve theirs too.

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